In similar fashion to other artists before him, Steve Aoki has always been more than a DJ, he’s an entrepreneur. He built a brand with Dim Mak, he’s molded the careers of many and he’s made the right business ventures throughout his career.
Aoki’s most recent venture being revealed in an interview with Forbes as a new partnership with Zumba to bring an unprecedented music-motivated workout: STRONG.
The high-intensity workout will reportedly be track-specific, matching the movements done during the Zumba routine. Aoki himself even participated in the routines before producing the music, which ultimately allowed him to “design the music and match it with the varying intensities and dynamics of the program.”
It’s certainly an exciting time to be an electronic music fan who also enjoys working out. Watch the video for STRONG by Zumba below.